Hello world

About the studio

Hey I'm Huy. I started MONOLOG because I watched exceptional founders stay invisible because their presence never caught up to who they'd become despite the scale of their ambition.

That gap became an obsession. I've spent years breaking down what separates forgettable digital presence from work that actually moves people, thinking that's reached over 60,000 creatives and shapes every project we take on.

When we work with founders, we are immersed in your story, ruthless about what moves people, and built to close the gap between who you are and how the world sees you.

EST 2022
BASED IN MELBOURNE and HANOI
listen
create
obsess
inspire

Clients

Vinamilk

Moc Chau Creamery

Shortscut

OH Architecture

Supersolid Agency

Mammoth Murals

SLIK Agency

BlueBrown Partners

Backhouse

University of Sydney

Awards

Awwwards SOTD (x5)

FWA SOTD (x5)

CSSDA SOTD (x5)

Awwwards Honorable Mention (x8)

Awwwards Typography Honors (x2)

Awwwards Independent of The Year Nominee (x1)

Our principles

Outcomes first, taste second

Every creative decision we make is interrogated against one question: does this actually serve your growth?

All in or nothing

We take on fewer projects so we can give each one everything. When we commit to your brand, we're fully present, fully invested, fully responsible for the result.

Human-first, always

Behind every brand is a person with a real story and real stakes. We never lose sight of that. The most powerful digital experiences are the ones that feel unmistakably human.

Intention over speed

Rushed work compounds into regret. We move at the pace the work demands. Every layer earns its place before we move to the next.

Next steps start
with a call.

Let’s chat about where you currently are, what your next chapter looks like and see if we’re a good fit to work together.

Prefer email? Send us an email

FAQs

We've heard every concern. Here's what you really need to know.

We primarily partner with founder-led B2B businesses, including creative agencies, architecture practices, production studios, and professional service firms that have built a strong reputation but whose brand and website haven't kept up with their growth.

Huy leads every engagement from strategy, creative direction, and your primary point of contact throughout alongside a dedicated project coordinator.

Depending on scope, a carefully selected team of collaborators supports on design and development. The level of care and craft stays consistent, regardless of project size.

Most projects run 10-14 weeks end-to-end.

Timelines can flex based on scope, but we set milestones from day one so there are no surprises.

We keep things simple and transparent with a dedicated Notion portal to manage our project (timelines and deliverables).

Most of the time you'll receive async Loom updates and weekly communication via Slack or WhatsApp. We can also integrate with your tools so the process stays structured yet flexible.

Synchronous calls are typically scheduled to review
important decisions or milestones of the project.

We'll discuss your specific needs during a discovery call and we will provide a tailored proposal to match your project needs.

Afterwards, we just need a signed contract proposal and the initial project deposit payment. That’s all. We make onboarding fast so we can get to work ASAP. Ready to get started? Book a call with Huy

We provide 90 days of hands-on support to make sure everything runs smoothly and your brand is set to steal the spotlight. You’ll also get tailored documentation and CMS training videos so non-technical team members can update the site with ease.

After that, you’re fully equipped to manage things in-house, and if you ever want ongoing support, we offer care plans tailored to your needs.

Not every business needs a complete rebrand. If your existing identity still represents who you are and resonates with your audience, we can build on that foundation and focus on improving your website.

However, if your brand no longer reflects the quality, direction, or ambition of your business, we may recommend revisiting it first. We'll help you determine what actually needs to change before committing to a direction.

Project investment starts from $20k USD with most projects ranging from $25k - $50k depending on scope and project complexity.